BOT Inc. is a robotics software company with 100 employees located in Austin, Texas, in the United States. Up until now, the culture has been fairly strongly established as a rigid culture with detailed policies and procedures. Everyone has an explicit job description. The company hires mostly locals, and only directors make any important decisions. The company has had a formal code of ethics, but it has not been enforced. As a result, there have been increasing incidents of personnel doing consulting work for other companies outside of work hours. The CEO is concerned that their robotics software could be compromised. Lately, as the company’s software has been increasingly sought out by robot-producing companies around the globe, the CEO realizes it is time to reimagine a more diverse, inclusive, and global company, while adhering to an ethical code of conduct with uniform responses to infringement.